RRS:VIP Plus Membership Kit
Worked with a tight team to concept a new Loyalty Program. This was the final concept that was accepted and approved.
Road Runner: Omni-Channel Marketing Sale Campaign
Annual shoe campaign. Integrated marketing/omni-channel. Yielded $5M in revenue.
R-Gear Brand Packaging
Concepted all messaging and brand pillars for our proprietary clothing and accessory brand.
Custom Hangtag Sample_R-Gear
Custom copy created for each collection and item within our Private Brand, R-Gear. Helped establish voice/tone and style for the packaging, content, and tags while working alongside the Merchandising Dept.
